What do we do with our Futures Research?

Here’s one example:

Before long, I think we are going to see a greater emphasis on giving comfort to the 15–18 million people who consume our products overseas – the hotels and supermarket chains. This audience is absolutely vital for our future exports. 

Being able to provide that comfort will mean meeting the highest standards of animal and environmental welfare.

New Zealand is a long way from its major markets, which makes us vulnerable on a number of fronts. So, our response has to be one of quality – food quality, environmental quality, animal welfare and people quality.

We have to be able to demonstrate this, and training is fundamental to a genuine assurance of quality.

Here’s another example: Fonterra is currently involved in 18 countries. What are the ramifications of that for our industry?

To preserve and build on New Zealand‘s quality brand, it might mean helping dairy farmers control production in other countries.

What are your thoughts? 

We will never meet the big challenges that lie ahead without a workforce that is skilled and smart in the way it does things.

That has been our history as an industry, and that must be our future.

Our Futures Research project will help us respond swiftly to industry training requirements so we can help the industry prepare for its probably future.

Partners wanted:

Now that the project is up and running, we are looking for five or six organisations to be partners with us. If you are interested, we would welcome the opportunity to discuss the project further with you. Please get in touch.